Called 'The Journey', the new advert opens in a family's snow-covered garden, with children making a snowman and snowwoman. When the snowman has mysteriously disappeared the next morning, the audience is transported to a magical world, following the determined snowman on an epic journey across river, mountain, road and city. The motive for the snowman's journey isn't revealed until the last scene, when we see him return on Christmas morning.
The ad is set to a cover of Frankie Goes to Hollywood's 'Power of Love' sung by Gabrielle Aplin, a 20 year old singer signed to Parlophone Records who has already released three EPs through her own record label, has amassed over 12 million YouTube views, and has her debut album scheduled for release in 2013.
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